15+ Case Studies
Practical and real-world case studies from the leading experts
Meet like-minded peers as they discuss crucial challenges, breakthroughs and trends within the industry.
10+ Hours of Networking
Valuable conversations and endless networking opportunities with delegates, speakers.
SFE global strategies implementation in the MENA region
Getting the most out of KAM in the local environment
Opportunities and challenges of launching a new product
Current challenges and future prospects of Commercial Excellence
Dealing with regulatory challenges of environment in the Middle East
Tactics of Multi-Channel approach in Pharma
Regional Sales Director
Director of Marketing, Chief Marketing Officer
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This is the event where you can access the people and ideas that matter most to your business.
A programme that will inspire you and gives you opportunity to network with your peers on one of the most leading and exciting events.
- Networking possibilities
- Discussing key issues in breakout sessions
- Meet with new business partners
- Unrivalled speakers lineup with real industry professionals
- One-on-One Business Meetings
- Focused, productive and balanced Agenda
- Informal gatherings outside conference hours
Allan Lloyds events are famed for being highly interactive. Through our special discussion panels and roundtable discussion formats you will be able to discuss all of the complex issues that you are facing with our speakers and delegates.
Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from pharmaceutical industry involved in:
- Sales Force Effectiveness
- Key Account Management
- Commercial Excellence
- Market Access
- Product Launch
- Product Management
- Brand Management
- Portfolio Management
- Business Strategy
- Business Intelligence
- Marketing Support
- Business Support
- Social Media Marketing
FOR MORE INFORMATION
Request the full event programme. Fill your details in the form and we will send you the whole brochure filled with all details.
Pre-Conference Workshop24 January 2017
Implementation stages and processes to successfully set up the KAM
24 January 2017 (15:00-16:00)
- Moving from the traditional sales force towards the key account managers
- Targeting the account, instead of targeting the customers or physicians only
- How to effectively monitor the implemented KAM strategy?
- How to successfully implement the KAM to create a value through partnerships and with health care systems and stakeholders?
- How to shift the account management and commercial strategy to a more customer centric and holistic strategy?
Transformation from Product Focused to Customer Focused
24 January 2017 (16:00-17:00)
- How to identify the most impactful channel for communication with customers?
- Building profitable Multi-Channel Sales strategy
- Shifting customer experience from a Multi-Channel to an Omni-Channel
- How to make the market access a strategy from the beginning integrated with the brand strategy
- Using Big Data and analytics for customer targeting and segmentation