The 2nd Annual Pharma Commercial and SFE Summit MENA is over.


Satisfied Delegates

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Networking Hours


TOP 20

Industry Speakers

See example

Over 15

Experience Based Case Studies


So make sure you don’t miss out on our next edition in 2017!

Provide us with your contact details and our team will get back to you with all the updates regarding the upcoming edition of this event.

Take advantage to meet the leading experts within the field and discuss the latest challenges all your competitors are facing.

We are looking forward to welcoming you on board in 2017!


See the past Speakers and Case Studies
from Last Annual BELOW



Mahmood Hanif

Mahmood Hanif Eli Lilly

Marketing Director

Amit Shukla

Amit Shukla GlaxoSmithKline

General Manager

Wael Soliman

Wael Soliman Genzyme – a Sanofi company

Commercial Excellence Director

Anouar Ben Younes

Anouar Ben Younes AbbVie

Market Access Director

Farouk Hegazy

Farouk Hegazy Bayer

Regional Marketing & Sales Operations Head

Hatem Mahdy

Hatem Mahdy Pfizer

Global Commercial Operations Lead

Interesting Case Studies from the Agenda 2016

Salim Skafi

Salim Skafi AstraZeneca

Business Unit Director


Cross Functional Teams – Integration for Synergy and Better Business Outcomes

The objective of this session is to share how organizations have emerged in creating & endorsing organizational initiatives and structures that support the cross functional collaboration. This in turn drives alignment across functions, ensures better business outcomes while maintaining efficiency.

  • Increasing need for efficiency among the pharma industry
  • Emerging initiatives & functions that support collaboration & efficiency
  • “Effective” cross functional collaboration lead to better KAM and business outcomes


Capturing the Key Account Management Opportunity. Is Pharma Making the Most of Its KAMs?

This presentation is meant to provide knowledge and information about the most applicable, yet practical approaches, on Account Management in the pharma industry that should help in making the pharma industry recognized as crucial partner for payers and decision makers in local Health Authorities

  • Changes in the pharma market environment. A story to tell
  • Different categories in the customer landscape. What are the levels of impact?
  • From product level tactics to account level tactics. What are the differences?
  • A key account management model should follow the needs as given by the current market environment
  • A world class KAM function should support alignment and engagement across all levels of the organization
Waleed Mashak

Waleed Mashak Boehringer Ingelheim

Regional Sales Director

Rafael Fortes

Rafael Fortes Takeda

Associate Director Business Intelligence and SFE


The Quest for Profitability – Role and contribution of SFE

Selling expenses can represent more than 50 % of companies spending and need to have an appropriate balance to ensure sales targets can be achieved, but at the same time in a cost – effective way. During this presentation, we will explore tools and real cases in order to help achieving this balance and contributing to profitable sales.

  • Understanding selling expenses in your P&L and the role of SFE to drive profitable sales
  • Traditional approaches for SFE optimization and why they have limited application in MENA region
  • Introduction to ‘’cost to serve’’ concept and how to apply it in real life to the MENA region
  • Real business case for SFE optimization process

Ultimate Session


Every morning starts with a great ice-breaking activity – Speed Networking Session. This session is designed to give all participants the opportunity to meet and introduce themselves to their fellow participants before the official conference starts.

Don’t forget your business cards!

Provided Networking Sessions include Coffee Breaks, Networking Lunches, a Cocktail Reception, plus informal gatherings outside conference hours – key tools for establishing future business connections with fellow industry peers.

What delegates had to say

About our past conferences – VIDEO



  • Very interactive event with high profile participants

  • Good to have large view of different aspects of Sales Force Effectiveness

  • Well run, focused, engaging and interactive event


Who this event


This event was designed for Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from the Pharma industry involved in:

  • Sales
  • Sales Force Effectiveness
  • Marketing
  • Key Account Management
  • Training, HR and Learning
  • Product/ Brand/ Portfolio Management
  • Commercial Excellence
  • e-Marketers / IT / CRM
  • Business Intelligence/ Marketing and Business Support

What differentiates Allan Lloyds’s conferences from the rest?

Tired of attending expos, conferences or events where there is little to no interaction or debate with speakers & delegates?

Allan Lloyds events are famed for being highly interactive. Through our special discussion panels and roundtable discussion formats you will be able to discuss in intimate detail all of the complex issues that you are facing with our speakers and delegates.

Attendees of our events are leaders in their respective companies – meaning you will be able to enjoy indepth discussion with peers!

This is where the real learning & development happens



26 – 28 January 2016 I Dubai

Al Murooj Rotana Dubai *****

The 2nd Pharma Commercial and SFE Summit MENA was in the Al Murooj Rotana Hotel – Dubai, Al Saffa Street, DIFC, Opp Dubai Mall.

Things to do in Dubai:

  • Visit the world’s tallest building – The Burj Khalifa.
  • The Dubai Museum offers a fascinating look back over the city’s history
  • Shop at the largest shopping mall in the world – The Dubai Mall, with over 1,200 stores spread out over half-a-million square meters
  • A visit to Dubai is never complete without a Desert Safari


Workshop A

Implementing Commercial Excellence Strategies – from Concept to Action
26 January 2016 (15:00 – 16:00)

  • How to create a dynamic healthcare environment at local level?
  • Optimizing an organization’s resource allocation by identifying key strategy models
  • How to identify a proper channel to address prospective and attractive customers?
  • Pharma commercial models based on needs and expectations of customers
  • Current challenges and future prospects of commercial excellence in the Middle East


Workshop B

Multichannel Strategies – How to Maximize Sales Force Effectiveness?
26 January 2016 (16:00 – 17:00)

  • Key resources and capabilities to drive a digital strategy through a Multi-Channel approach
  • How to gain a competitive advantage in a Multi-Channel environment?
  • The impact of new technologies. What technologies can be used to enhance sales performance and how to integrate them into your sales strategy?
  • How to build a profitable Multi-Channel sales strategy?
  • The power of digitization – Big data and real-time, relevant data


Provide us with your contact details and our team will get back to you with all the updates regarding the upcoming edition of this event.

Take advantage to meet the leading experts within the field and discuss the latest challenges all your competitors are facing.

We are looking forward to welcoming you on board in 2017!



Photos from Last Annual

Contact Details

If you have any questions regarding this event and would like us to get in touch with you, please leave us your details and a member of our team shall get back to you shortly.

Delegate Enquiries
Tony Bradley
E: tony.bradley[at]
P: +421 221 025 322
Sponsorship & Exhibition
Sam Khalaf
P: +421 221 025 324

Event Production

Robert Atkinson
E: robert.atkinson[at]
P: +421 221 025 322


Amy Taylor
E: amy.taylor[at]
P: +421 221 025 322

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